Your IA Score is a predictive metric that estimates your expected inbox placement rate. It uses a model that weighs your historical performance along with recent results.
What is IA Score?
IA Score is a percentage from 0-100% that represents your expected inbox placement rate. Unlike a simple average, it accounts for how much data we have and weights recent performance more heavily.
In simple terms: A higher IA Score means your emails are more likely to reach the inbox.
The Score Ranges
| Score | Rating | What It Means |
|---|---|---|
| 🟢 95-100% | Excellent | Your emails are landing in the inbox consistently |
| 🟢 85-94% | Good | Strong performance with minor room for improvement |
| 🟡 70-84% | Fair | Some deliverability issues—worth investigating |
| 🔴 Below 70% | Needs Attention | Significant issues affecting inbox placement |
Where Do I Find My IA Score?
Your IA Score appears on the Sender Profile page:
- Log in to your InboxAlly account
- Go to Sender Profile
- View your IA Score along with other performance metrics
IA Score vs. Inbox Placement — What's the Difference?
| Metric | What It Shows |
|---|---|
| Inbox Placement | What happened today (raw percentage) |
| IA Score | What to expect going forward (predicted rate) |
Why does this matter?
- Bad day, good score: If your placement drops to 60% one day but your IA Score is still 88%, don't panic—it's probably a one-time issue.
- Good day, low score: If placement is 95% today but your IA Score is only 65%, you're still recovering from past issues.
Your IA Score gives you the bigger picture, not just a snapshot.
What Affects My IA Score?
Things That Improve Your Score
- ✅ Consistent inbox placement across email providers
- ✅ Sending regularly so we have fresh data
- ✅ Good authentication (SPF, DKIM, DMARC)
- ✅ Clean email lists with engaged subscribers
Things That Hurt Your Score
- ❌ Emails landing in spam at any major provider
- ❌ Inconsistent placement (good one day, bad the next)
- ❌ Long periods of inactivity (old data becomes less relevant over time)
- ❌ Sudden spikes in volume without proper warm-up
Understanding the Trend Indicator
Along with your score, you'll see a trend:
| Trend | What It Means |
|---|---|
| ↑ Improving | Your recent performance is better than your history |
| → Stable | Your performance is consistent |
| ↓ Declining | Your recent performance is worse than before |
Frequently Asked Questions
Why is my IA Score different from today's placement?
Your IA Score reflects your overall track record, not just today's results. One bad day won't destroy your score, and one good day won't instantly fix a damaged reputation. It takes consistent performance over time.
How long does it take to improve my score?
It depends on how much you're sending and how consistently you perform. Generally, with steady good performance, you'll see meaningful improvement within a few weeks. The more you send (to engaged recipients), the faster your score can update.
My placement improved but my score dropped—why?
Your IA Score looks at multiple factors beyond just inbox vs. spam. It considers: - Performance across different email providers (Gmail, Yahoo, Outlook, etc.) - How much data we have (more sends = more confidence) - Your historical patterns
A single good day doesn't instantly offset past issues.
Per-Provider Scores
Your IA Score is calculated separately for each major email provider
The Overall Score you see is a weighted combination that accounts for how much data we have from each provider.
If you're performing well at Gmail but poorly at Yahoo, your overall score will reflect both—problems won't be hidden.
Tips to Improve Your IA Score
- Send consistently — Regular sending gives us fresh data to update your score
- Monitor all providers — A problem at one provider can drag down your overall score
- Warm up properly — If you're new or returning from inactivity, increase volume gradually
- Keep lists clean — Remove bounces and unengaged subscribers
- Fix authentication issues — Ensure SPF, DKIM, and DMARC are properly configured
Need Help?
If your IA Score is below 70% and you're not sure why:
- Check your per-provider breakdown to identify which providers are struggling
- Review your recent sending patterns for any changes
- Contact support for a detailed deliverability review
IA Score is updated daily based on your seed placement data. It represents your expected inbox rate, not a guarantee of future performance.