InboxAlly is a unique service that teaches inbox providers (e.g. Gmail, Yahoo Mail, etc.) to understand that the emails you send from your domain are important and valued by your recipients. This reenforcement process can drastically improve your reputation with inbox providers. This means your emails are far less likely to end up in the spam folder, and will likely have higher open rates and click-through rates across the board.

In this article, we’ll cover all of the details on how InboxAlly works, why you should consider using the service to improve your sender reputation, and more.

Why use a service like InboxAlly?

Deliverability problems can be caused by a whole slew of issues, from poor list hygiene to authentication issues, spammy sending practices, and more. Even the most careful senders occasionally end up on a blacklist or have a ding against their sender reputation.

While these issues are common - they can also cause dramatic changes in the deliverability and open rates of your emails. The last thing a business owner wants to see is their emails going to the spam folder.

This is where InboxAlly comes in. We work to improve your reputation by engaging with your email content when it’s sent to our “seed emails.'' These seed emails help train inbox providers to see your content as valuable and to prioritize delivery to the inbox.

What are seed emails, and how do they work?

Seed emails are unique email addresses we provide to every client, which you can load into your email sending platform. These seed emails each have unique engagement patterns that improve your reputation with inbox providers.

When a seed email engages with the content you send, they start to show inbox providers that users value your content and want to see it in their inbox. This in turn improves your deliverability and open rates for future emails, improving your reputation further.

What engagement actions do seed emails perform to improve your reputation?

Every seed email has several actions that they can perform to ensure your emails are seen as important by inbox providers. These actions vary based on the provider and are essential to improving your reputation.

Some examples of actions that a seed email can perform:

• Removing your emails from spam and sending to the primary inbox.

• Moving emails from the “promotions” or “updates” tabs into the primary inbox.

• Marking your emails as important.

• Opening your emails.

• “Reading” (scrolling through) your emails.

• Clicking links in your emails.

• Replying to emails

Our AI interacts with each of our seed emails also using the native user interface for the platform they have been created on - instead of using an API or other interface. This ensures that inbox providers see these interactions as valuable user feedback, and not some automated computer script.

Why is user engagement so important?

The kind of user engagement performed by InboxAlly’s seed emails is critically important to improving and maintaining your reputation as a sender. Each inbox provider monitors senders (like you) very carefully, to ensure they aren’t spammers. The goal of every inbox provider is to ensure that important messages end up in the inbox - and spam stays out of it. 

When you send emails that have low open rates, low clickthrough rates, and high spam reports - your emails start looking a lot like spam to inbox providers. This hurts your sending reputation and means your emails will end up in the spam or promotions folders much more often.

Using seed emails, we train these inbox providers to see your emails as valuable content that users love engaging with. Your goal as a sender should always be for your emails to look as different from spam as possible - and our service helps you quickly accomplish that.

How quickly will I see an improvement in my deliverability when using InboxAlly?

When using InboxAlly’s deliverability tool, you’ll see engagement rates in near real-time, and be able to monitor your progress as emails begin moving away from spam and into the inbox.

After beginning to use the service consistently, most clients see an improvement in their deliverability and open rates in as little as 4 to14 days. Some clients even see their open rates more than DOUBLE during this time! 

Every sender has their own reputation and history, so your progress may be faster or slower based on your past sending practices. Most senders will see a dramatic increase in their open rates, click through rates, and in turn revenue in a very short period of time.

Is InboxAlly helping Spammers?

InboxAlly is anti-spam and if you are a spammer, our services will provide just a temporary fix. You should first adopt good sending practices before using our services.

I am ready to to learn more about InboxAlly, what should I do next?

To schedule a product demo please click on the following link and select a day and time to talk with a product specialist: https://calendly.com/inboxally_darren/inboxally-live-product-demo