InboxAlly Glossary

broadcast

A broadcast is an "email blast" of emails sent out with the same content and "from-address" usually sent at or close to the same time

complaint feedback loop

A complaint feedback loop enables an Internet service provider (ISP) to inform a sending organization about spam complaints submitted by recipients of their messages. Doing so enables the sender to remove those email subscribers from their lists and ensure they won’t continue to receive unwanted messages and file more spam complaints.

DNSBL

DNS Blocklist

engagement actions

Engagement Actions happen when a seed email is sent out in a broadcast and received by our system. There are various types of actions that may occur and these are fully defined through the Engagement Rules.

engagement rules

Engagement rules define what engagement actions you want taken for the seed emails in your broadcasts. Each Sender Profile can define distinct rules. Engagement rules can be selected from presets or fully customized to suits your needs

from-address

An email's "From Address" is the email address that displays in the recipients email header and helps them decide whether or not they should open and read the email

RBL

Realtime Blocklist

RHSBL

A right-hand side blocklist is a listing that contains domain names. The term originates from anything to the right hand side of the at-symbol in an email address.

seed emails

Seed emails are our own emails that you send to so that we can assess your email sending platform's deliverability and perform engagement actions on to increase deliverability

sender email

A Sender Email is a verified email with a "from-address" that you send as. For our system to be able to track and engage with your email broadcasts, the from-address must be verified and linked to an active sender profile. Note that you cannot verify/send from a free email account (eg. GMail, Outlook, Yahoo)

sender profile

A Sender Profile defines rules for interactions for a "from-address" and allows grouping of broadcasts when viewing reports. The number of simultaneous profiles you can setup and use is limited by the plan you are on.

spam trap

Spam traps are a type of fraud management tool, used by major Internet Service Providers (ISPs) and blocklist providers to identify spammers and block emails from them. A spam trap looks like a real email address, and may have been legitimate at one time, but are now abandoned or invalid.

spam trap

Spam traps are a type of fraud management tool, used by major Internet Service Providers (ISPs) and blocklist providers to identify spammers and block emails from them. A spam trap looks like a real email address, and may have been legitimate at one time, but are now abandoned or invalid.

URIBL

A URIBL is an anti-spam “blocklist” delivered via DNS which consists of domain names and IP addresses of uniform resource identifiers (usually domain names or websites) found within the message body