Engagement and great deliverability go hand in hand. It is one of the reasons a recent article published on MailCon's blog called out InboxAlly as one the the top 5 delivery tools you need to use! Across the Internet, there is a lot written on best practices for delivery however here we address a few questions we have heard.

Seeds are the ultimate email growth hacking tool. They can be used for monitoring, or boost engagement for difficult scenarios up to a certain volume. It’s also great to kickstart a new domain and IP, especially if you don’t have a lot of engaging records yourself. For B2B mailing, I consider seeds invaluable, and InboxAlly is currently my favorite seed tool to use.

Why am I seeing a differing amount of engagement actions than I specified?

When you apply engagement rules in your sender profile to your seed list, they are applied randomly to this list. If you were to look at a random segment of your seeds, the smaller the segment, the less likely it will be representative of the weighting of the engagement rules you specified for the whole list.

Why does my sending platform show a lower than expected Open Rate?

Emails landing in spam may have their tracking pixel from your sending platform blocked, even if opened from the spam folder. As a result the open rate shown on your sending platform may be lower than the actual open rate. Using InboxAlly to analyze delivery patterns will help you understand where your problems lie and through our engagement tools help you get you out of Spam.

Why does my sending platform show a higher than expected Open Rate?

The recent ransomware and malware attacks has led mailbox providers to increase their security through the use of anti-spam systems. Before forwarding the email to its final destination, anti-spam systems will open emails, download images and check links. Your sending platform may not always be able to account for this and the metrics reported by them may not reflect clicks and opens by the intended recipients. Using InboxAlly to analyze delivery patterns and engagement to teach the mailbox providers to inbox your emails will ensure that your emails are valued and seen in the inbox.

What is the impact of Apple's iOS 15 Mail Privacy Protection feature?

Apple's Mail Privacy Protection on iOS 15 is an opt-in feature which will stop tracking pixels from firing on opens and also routes opening and loading of email through layers of proxy services making the users true IP address unavailable. This feature is mainly designed to make behavioral tracking more difficult and also impacts tracking of opens, leading to less trustworthy data for any email marketer. Using InboxAlly to validate inbox delivery when open rates are unreliable is more important than ever. We give you data from a perspective that you can now know where your emails actually land. And the best part is that our engagement is always teaching the mailbox providers that your specific emails are valuable so they are likely to be seen in the inbox more often.

Can I speak with a Deliverability Expert?

Sure, we can help! Schedule an introduction call so we can understand your needs and we can take it from there.